The .gems team is happy to announce their cooperation with Heidi Taillefer.

The Canadian artist will release her “Frogs” series on the WAX blockchain on September 19th.

Heidi is a remarkable visual artist internationally renowned for her detailed symbolic paintings. With a career spanning more than 20 years, she’s worked with clients such as the Cirque du Soleil, Infiniti Canada and Taiwan, the Fantasia Film Festival, Bombardier Canada and many more. As the subject of her works, she often paints robots or otherwise mechanized imagery to reflect the ubiquity of technology throughout society and our gradual merger with it.

So NFTs, being an intersection of arts and technology, were on Heidi’s radar early, which brings us to the origin story of this collection.

In her series of miniature frog paintings, Heidi originally meant to denounce the environmental impact of the sudden and overwhelming popularity of NFTs.

These tiny creatures are typically considered to be biomarkers in nature and indicate any changes within an ecosystem due to environmental pollution. 

She chose to portray these creatures in her signature mechanical style, as a cynical commentary on the impact of proof-of-work NFT technology, replacing those frog species that have gone extinct from environmental destruction with these mechanical surrogates.

Luckily, Heidi kept an open mind and engaged in a conversation with the .gems team.

Through this exchange she learned about EOSIO and the WAX blockchain as an environmentally friendly alternative to publish her work as NFTs.

The “Frogs” NFT series features 12 works adapted from her physical paintings, each paired with a unique personal message from Heidi herself.

The physical counterparts of the “Frogs” NFT series will also be exhibited for the first time at the Jano Lapin Gallery in Verdun, Canada.

The .gems team is proud to work with Heidi Taillefer on this special NFT series.

This release also marks the soft launch and public beta of the .gems NFT marketplace, a curated environment with only whitelisted collections being showcased.

Over the last months the .gems team has been in talks with many artists and we can expect further NFT art drops in the coming weeks.

For the public beta testing phase we have added a selection of popular NFT artists already. New collections will be added on a regular basis.

If you have art you’d like showcased on the .gems NFT marketplace, please fill out this application form.

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Daniel Keyes

Chief Operating Officer (COO)
Responsibilities include: product management, operations, community
Location: Toronto, Canada

Prior to founding the first EOS community in Toronto and co-founding EOS Nation, Daniel spent a decade in the financial technology industry working several diverse roles. His extensive experience in customer service, sales, sales coaching, agent training, digital marketing, digital process management (lean green belt), and product management (certified scrum master, certified product owner) eventually lead him to consulting for a blockchain dev shop.

Daniel earned a Bachelor of Journalism from Ryerson University in 2009 and worked as a chase producer intern at Global TV.

Daniel lives by the principles of Truth, Love, and Freedom.